My colleague Leslie Madsen-Brooks and I have often discussed her idea of teaching a blogging-based course where students would learn how to make money off of their blog or website.  They might sell an actual product or simply learn to use adwords effectively.  Students would learn writing and business skills as well as some technology skills, especially learning how search engines work.

These seem like great ways to help students see the real-world value of the skills they learn in school.  Those skills can land you a job, sure, but they might also launch a business.