Emerging Technologies Consulting

Birmingham City University in the UK is offering a one-year course to study Twitter, Facebook, and other social media.  Some are naturally skeptical about the need for such a course, especially for one that confers a degree.  One of my friends and colleagues, Alan Levine, has been known to complain about the desire of many people to have step-by-step instructions for using various kinds of social media.  He suggests that people instead just jump in and start using the things, poke around, spend some time getting to know the tools and how they’ll work for you and how you want to use them.  I agree with him to a large extent.  I don’t think you can go through a list of instructions for using Twitter and have figured out exactly the best way to use Twitter after going through the steps.  You’ll have a Twitter account.  You might even have a follower or two, but you won’t know until you spend some time–maybe weeks or months even–exactly how Twitter will be useful to you.

To me, there are two ways of looking at social media.  There are the practical needs of learning to use the various tools out there and figuring out which ones are viable or work better than others and then there are the effects that those tools are having on a variety of industries and society in general.  The course in the UK looks like it will address primarily that first aspect.  And that’s useful for a lot of people.  Whenever I run workshops on social media, I spend a good chunk of time in hands-on instruction of using different software–Flickr, Twitter, Wikis, Blogs, etc.  It’s always good to roll your sleeves up and spend some time actually working with the material rather than just watching or listening to someone else describe how things work.   The other aspect of social media, the changes it’s effecting on our society, is the subject of many a dissertation in a variety of fields, from sociology and anthropology to computer science and rhetoric and composition.  I also always try to spend some time on this aspect as well, especially as it pertains to higher education.  Although I discourage simply using blogs or wikis or multimedia simply to “get with the 21st century,” I also talk about how many students are interested in actively participating in their education through the use of social media.  But I also talk about how social media for our students is a social and recreational part of their lives and they are often reluctant to use these things for “work.”  I approach the use of social media for learning as an untapped resource.  There are many students out there blogging, making podcasts, and posting videos to YouTube on their own.  Why not take advantage of that creativity in the classroom.  It’s also important to recognize the changes that the web and social media have had on the way students do research and the way they might write their papers.

So, do you need a course to learn all this? Maybe.  If you’re completely new to any social media related and not that comfortable experimenting on your own or just don’t know where to start, a good 1-hour introduction might be a good thing for you.  But it needs to be followed with actually using some of the tools.  If you really think that a blog will be useful for teaching, then I’d suggest setting up one and writing in it on a regular basis to see what it will be like for your students.  Don’t expect to set one up the day before class begins and just figure everything out.  Your students will want help and guidance and most of that will come from you, so you’ll need to be somewhat comfortable with the medium.  On the other hand, if you’re hanging out on the web fairly regularly anyway, then I think a course will only be useful to you if it explores some of the finer or more advanced points of using social media.  It would certainly be useful to talk to others who’ve used social media in their classes to find out what worked and what didn’t, what kinds of assignments worked and how they assessed those assignments.  There’s no need to reinvent the wheel.  But you should also keep in mind that not every tool is going to be worth using in your teaching.  Some tools, like Facebook or Twitter, may just be useful to you personally, though it’s certainly worth understanding those tools if your students might be Twittering your lecture.